April 11th, our very own, Vicky Dreiling
Presents . . .

A Few Things I Learned Along the Way


Vicky Dreiling
Vicky Dreiling

Vicky Dreiling is a confirmed historical romance junkie and Anglophile. Frequent business trips to the UK allowed her to indulge her passion for all things Regency England. Bath, Stonehenge, and Spencer House are among her favorite places. She is, however, truly sorry for accidentally setting off a security alarm in Windsor Castle. That unfortunate incident led her British colleagues to nickname her “Trouble.” When she’s not writing, Vicky enjoys reading, films, concerts, and most of all, long lunches with friends. A native Texan, she holds degrees in English literature and marketing.

“A Few Things I Learned Along the Way” will include, how promotion works and why you shouldn’t be spending hours on it. In addition, I’ll point out ways to measure the effectiveness of your promotional campaigns. Also, I’ll discuss the difference between visibility and creating awareness, and why it matters. The workshop will also show writers how the purchase process works for any product and help writers understand how pricing strategies differ depending on value or volume products. Finally, I’ll discuss the importance of brand and how to make it effective and most important of all memorable.

Meeting in the Athens Room!!

8:30 AM – Doors open and check in
9:00 AM – 10:00 AM – WHRWA Business Meeting
10:00 AM – 10:30 AM – Break and Networking
Noon – 12:30 PM – Book Sales and Signings with Vicky Dreiling, Sophie Jordan, DiAnn Mills and Roe Valentine!