Notice: Location and Time change!
Program will begin at 9:15am in the Athens Room! We are back in the Fellowship Hall.
Hooking for fun and profit? Join Heather MacAllister & Vicky Dreiling as they show writers how to create hooks that catch editors and readers and reel them in. The first part of the workshop will show how a story’s setting, subject, time, and even you, the author, can be used as a marketing hook. In the second part of the workshop, writers will learn to identify classic story hooks that are both intriguing and familiar to readers, and how to turn a time-honored plot device into a unique, compelling, high- concept premise.
Heather MacAllister used a holiday sales hook with her first book, DECK THE HALLS, a Christmas romance published twenty years ago this December. It worked so well, she used the same hook for several more of the 47 books she’s sold to Harlequin, including this December’s Blaze, A MAN FOR ALL SEASONS.
Vicky Dreiling got a request from her agent with a one-sentence pitch. She swears she learned the art of brevity when told to cut 192 slides from a PowerPoint deck for a presentation to a VP. In her day job, Vicky is a market research analyst for a Fortune 500 corporation and a former intern at Ogilvy & Mather. Her debut historical romance HOW TO MARRY A DUKE will hit the shelves on January 1, 2011. HOW TO SEDUCE A SCOUNDREL is slated for publication in July 2011.
Schedule for September 11th:
9:00-9:15: Welcome, reminder of revised schedule
9:15-10:30: Vicky Dreiling and Heather MacAllister on "Happy Hookers"
10:45-12:00: Business meeting, PAL Reviews, Introductions
12:00-12:30 Booksigning with various authors